SM Essay Example | Topics and Well Written Essays - 2250 words

SM - Essay Example Ryanair is one airline that has concentrated its services in Europe and looking into its history to date and its strategies, it is easy to deduce that it is one of Europe’s leading airlines especially in the low cost category. Statement of purpose This paper will look into the history of Ryanair and use particular critical incidents in the life of this airline to illustrate the strategic debates through some highlight on Mintzberg’s theory. The paper will also look into the key strategic decisions the company will have to make in order to achieve their strategic aspirations. Lastly, the company’s implementation challenges in the global market will be highlighted. Company’s history Ryanair, a low cost and low fares airline, has done tremendously well as compared to many airlines in Europe especially those that were established around the same time i.e. in the mid 1980s. British Airways, Virgin Atlantic, Aer Lingus and EasyJet have formed the closest rivals to Ryanair for years. It boasts of having yearly customer traffic of over 66.5 million from its humble beginnings of just 5000 passengers back in 1985 (Ryanair 2011). The projected traffic for 2010 was set by the management led by Michael O’Leary at over 70 million. ... ed with the airline’s appreciation of the fact that without sustainable expansion strategies it would be difficult to venture into the European sky and rule. Back in 1985 it had just one route i.e. Waterford to London with a single aircraft to handle it. The management at the time then proposed a purchase of a number of jet aircrafts that were faster and more efficient and therefore could handle more destinations on daily basis. Up until 1990 the company was growing at an impressive rate when all over sudden it started a downward trend (Pearce et al. 2003; Slack et al. 2007; Wheelen and, Hunger 2002). At the time many airlines had emerged in Europe with all sorts of products to offer and this had to some extent escaped the radar of Ryanair’s management. Critical incidents in the life of Ryanair and strategic paradoxes Ryanair’s history was immensely shaped by the losses and underperformance witnessed in the early 1990s. This situation caused the management at the time to change its strategies in dealing with the increasing market competition (Gregory & Marilyn 2004; Belobaba 2009; Hill and Jones 2009). The management first renewed their mission of being the leading low cost airline in Europe by focusing again on the cost of operations and fares charged by their competitors. It also concentrated its operations within secondary airports and plied shorter routes than before. In the turn of the 21st century the company found the need to invest in a newer fleet of aircrafts from Boeing that were to handle bigger capacity in terms of passengers and cargo coupled with longer flying distances. The airline website was another strategic alignment in the mid 1990s that opened a new advertising channel and customer interactive platform (Palmer & Ponsonby 2002; Mayer 2007;

Reading responds Article Example | Topics and Well Written Essays - 1500 words

Reading responds - Article Example Pentagon capitalism’s importance is paramount, since no other force other than military helped define and change the course of the technological history. The times in 1890s can be envisaged without the presence of much technological inventions in empires, but the importance of Pentagon capitalism is so much that we can not imagine the era of 1990s without nuclear weapons, other military related technologies used in warfare and also the internet. It was the military who launched the rockets, the satellites which ran the space programs (Misa, pg 190). Scientific mass-labor refers to the large number of people needed to synthesize and patent new dyes in the German Chemical industry resulting in taking in many scientists in the industry. Scientists went to universities and made discoveries in the laboratories contributing to the rise of Germany during the second Industrial revolution. Examples include Hoffman leaving London for University of Berlin and Caro leaving from Manchester to work with Bunsen in Heidelberg, Adolf Baeyer researching into natural products like indigo in Gewerbe Institute in Berlin, setting up of Hoechst dyeworks, commencement of alizarin factory. German’s were able to dominate and leave behind British people in the race of this second industrial revolution because they had a deeper understanding of the basics of science. Their works, researches and discoveries resulted in improvement of technologies which ultimately led them to rule over the world market. It led to the stabilization of innovation of te chnology (Science and Systems 2014). During the Second World War, two atomic bombs were being developed. Uranium- 235 was the most essential raw material for the Manhattan Project. It was utilized as fuel for reactors and its enriched form was used in the atomic bomb. The Gun-type fission atomic