Marketing of Chanachur

teatime Industry of Bangladesh Bangladesh is a small afternoon tea producing country with 3% of the words tea employment. Tea is agro based, labor incentive and export oriented sector and plays an important role in the national economy through export earnings, trade end and employment generation. Our tea industry dates back to 1857 when the first tea garden was established at Malnicherra in Sylhet. To day we have 163 tea gardens. The annually production of tea 60 million Kg of made tea and hope to increase our production to 90 million Kg in the next 15 years. Basic Facts of Bangladesh Tea Industry 1.No of tea estates 163 2. No of tea factories 114 3. Total allocated area 113863. 62 hectare 4. Total area under tea 48610. 16 hectare Characteristics of Bangladeshi Tea Our tea grown on the lush green slopes of Surma and Halda Vallyes are fame for the quest a. Appearance Clearness b. Color Bright c. Liquor Pungent i. e. inviolate but not bitter d. Flavor It has flavor of Assa m tea Quality of our tea has the character of brightness with strength briskness and takes little time in brewing. Manufacture of Tea After plucking green leaf are transported to the factory for manufacture.The process of manufacturing comprises following stages- 1. Withering i. e. moisture removal of about 10-15 (65-70% wither) from leaf and bear some chemical for optimum quality development. 2. Fermentation i. e. oxidation process when tea catechins i. e. polyphonols are degraded to desirable biochemical constituents nurtured Theoflavin (TF) and Thearubigin (TR). 3. Drying i. e. moisture removal knead oxidized leaf to 2-3% at dryer mouth level. 4. Sorting i. e. grading of made tea according to particles sizes and are given a grade name e. g.FP, FBOP, BOP, GBOP, OF, FOF, PD, RD, D, CD (10 Primary Grades of CTC) while manufacturing tea in Bangladesh, bright liquor with sufficient strength and aroma, pungency and ISO 3720 are ensured. Types of Tea Bangladesh is manufacturing tea in the following two types a. CTC 99% b. Green Tea 1% The processed teas are after grading as per size and make are packed in airtight gunny bag or tea chest and sent our Bonded Warehouse in Chittagong for shipment. Types/ grades of different tea are as under- CATEGORY GRADES BROKENS FP (Flowery Pekoe) FBOP (Flowery upturned Orange Pekoe) BOP (Broken Orange Pekoe) GBOP (Golden Broken Orange Pekoe) FANNINGS OF (Orange Fanning) FOF (Flowery Orange Fanning) DUST PD (Pekoe Dust) RD (Red Dust) D (Dust) CD (Churamani Dust) Marketing System Marketing system of Bangladesh tea is defined as the process of barter of manufactured tea in bulk or packed from tea state to the buyers at Chittagong Auction or at the estates levels from where teas are sold with the permission of Bangladesh Tea Board either directly to overseas buyers or internal traders. Tea Auction is held every atomic number 90 at Chittagong. . Direct negotiation sale Tea can be exported to foreign buyers through direct negotiation between the buyers and traders. 2. Ex Garden sale In which case sales by the individual producers directly from the estate to the internal buyers (wholesalers & Retailers) take place. Marketing Channels of Tea Tea estate Tea auction Packet tea manufacturer Bidders Exporters Blenders Distribution Foreign buyers Wholesale Wholesalers Retailers Retailers Internal Market Internal market deals with the wholesale and retail business of tea for internal consumption of the country.In this case both wholesale and retail trade license is to be obtained from Bangladesh Tea Board along with Bidder ship license to enter in tea auction. The Tea Traders Association under the guidance of Bangladesh Tea Board arranges auction. All these licenses are renewable yearly. 2. 1 Industry Frame The tea industry of Bangladesh consist the total production by using the 163 tea gardens. The annually production of tea 60 million Kg of made tea and hope to increase our production to 90 million Kg i n the next 15 years. the industry frame of tea is considered of national, multination and local companies.