Strategic Implementation and Alignment Essay Example | Topics and Well Written Essays - 1250 words

Strategic Implementation and Alignment - Essay ExampleHarrison-Keyes is currently lining numerous troubles in its internal operations and from its various stakeholders. One of the most pressing occupys is the dual payoff as a part of its strategy of diversifying into e-publishing. As opposed to its traditional operations, Harrison-Keyes will not only(prenominal) undertake publications of books but is going to enter the rapidly expanding e-publishing segment. This requires publishing an e-book in three months amidst the companys growing concern on the underperformance of Asia Digital Publishing, the service provider outsourced to format the e-books to be published. The company is also worried closely the promotion and sales of their new products. Even though e-publishing is the current trend in the manufacturing and the constancy experts have expressed with optimism the forecasted growth in the sector, Harrison-Keyes board ar still filled with skepticism and are cautious of p ublishing books in digital media. Harrison-Keyes is also concerned about the problems of security and infrastructure as a result of venturing into e-commerce. Another problem is the unpleasant response that the company is getting from its writers especially pass on X. Harper. Amidst from this, Harrison-Keyes have yet to improve its image as they are bombarded with appalling publicities which cannot only damage their record but can significantly contribute to the crash of their stock price. Other issues are the companys control all over production. This section will address the companys problems such as the dual publishing issue, producing an e-book in three months metre, merchandising the companys products, and control over production. Harrison-Keyes should pursue its e-publishing strategy in order to take advantage of the emerging industry trend in the shortest possible time. It is very essential that Harrison-Keyes conquer the e-publishing segment at the shortest possible time in order to reap the first-mover advantage (First Mover Advantage, 2001). The production of traditional products wont be a problem as it is already the primary operation of Harrison-Keyes. The publication of the e-book will be the main concern as there are problems with the service providers from India. The e-book should be published in three months time and that leaves the company a very short period for the boot processes.